Exploring public perception and acceptability of intelligent speed adaptation (ISA) in Malaysia
DOI:
https://doi.org/10.37134/esss.vol5.2.2.2024Keywords:
Intelligent speed adaptation, speed management, in-vehicle speed advisory technologies, speeding, public perceptionAbstract
Intelligent Speed Adaptation (ISA) is a promising technology for improving speed management and road safety. Despite its potential benefits, there is limited research on public perception and acceptance of ISA in Malaysia. This study employed a descriptive, cross-sectional framework and a tool constructed based on the available literature. Using an online survey of 776 respondents, this study explored how Malaysian drivers perceive and accept the ISA system as well as their level of knowledge about it. Descriptive statistics were performed using SPSS software to explore the data distribution and profile. The findings revealed that most respondents lacked knowledge and awareness about ISA, including their purpose to counter speeding (79.9%). Only 8.1% had a vehicle equipped with an ISA system, and 54.4% used navigation systems on their mobile phones. Most respondents were unsure about the impact of ISA on reducing vehicle emissions and enhancing fuel efficiency. Among the four types of ISA intervention levels, respondents were more optimistic about having a warning system in their cars than a more restrictive one. Overall, 84.4% of respondents supported imposing ISA on all cars in their community. The majority of the respondents had a positive attitude towards the ISA. The findings of this research can inform policy makers in designing targeted public awareness campaigns, stakeholder engagement initiatives, and pilot programmes to enhance the acceptability and impact of ISA technology in Malaysia.
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