Instructional strategies and students’ entrepreneurial empowerment through Marketing Trade subject in Lagos State, Nigeria


  • Olusegun Ezekiel Alao Department of Arts and Social Sciences Education, Faculty of Education, University of Lagos, Akoka, Lagos, Nigeria
  • Ngozi Faith Onah Department of Arts and Social Sciences Education, Faculty of Education, University of Lagos, Akoka, Lagos, Nigeria
  • Priscilla Onyinye Alao Department of Arts and Social Sciences Education, Faculty of Education, University of Lagos, Akoka, Lagos, Nigeria



Marketing Trade Subject, Entrepreneurial Empowerment, Instructional Strategies, Marketing Competences, Secondary Schools


The increasing occurrences of youth unemployment and the associated vices led to the introduction of Marketing Trade subject, and other trade/entrepreneurship subjects, at senior secondary schools in Nigeria. Therefore, this study was carried out to assess the instructional strategies and students’ entrepreneurship empowerment through the acquisition of competences in Marketing Trade subject. The study raised and answered two related research questions and also formulated and tested one relevant research on the null hypothesis (H0). The descriptive survey research design was adopted for the study. The population for the study comprised 1367 students of Marketing Trade subject in the randomly selected public senior secondary schools under Education District IV of Lagos State, Nigeria. Using Taro Yamane’s sample size calculation method, the sample size was 309 respondents, but 308 was returned eventually. The research instrument used was structured questionnaire. The Cronbach Alpha correlation coefficient used to determine the internal consistency of the research instrument yielded an average index of 0.88. The research questions and hypotheses data were analysed using mean and Pearson Product Moment of Correction statistical tools respectively. The findings show that recommended instructional strategies were not used appropriately, and as a result, the expected marketing competences were not acquired to the extent that they can empower students for entrepreneurship. It was therefore recommended that Government, Ministry of Education, teachers, and other relevant stakeholders should collaborate to ensure that Marketing Trade subject is ideally implemented to empower students with the requisite competences needed to achieve its goals and objectives in Nigeria.


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How to Cite

Alao, O. E., Onah, N. F., & Alao, P. O. (2020). Instructional strategies and students’ entrepreneurial empowerment through Marketing Trade subject in Lagos State, Nigeria. Asian Journal of Assessment in Teaching and Learning, 10(2), 62–71.