The Marvel of Employee-Centred CSR in Organizational Resiliency
Keywords:Employee-centred CSR, Organization resources, Organizational resiliency, Pandemic
Business organizations are awakened and recognized the foundation of resilience during disruption could make a great difference in the organization. Grappling the challenge of the COVID-19 pandemic, this research paper studies organizational resiliency during the pandemic and explores the manifestation of employee-centred CSR on this matter. Quantitative research design was adopted to collect responses from the small medium-sized (SMEs)sector through the purposive sampling technique. The findings reveal that employee-centred CSR practice has a significant role in organizational resiliency. With this, we propose that SMEs could utilise this practice to assist their firms to walk through the current predicament. We would also urge relevant authorities to consider having employee-centred CSR as part of the recovery policy. In the meantime, we suggest studying digitalization strategy carefully, for it to be implemented together with employee-centred CSR for greater organizational resiliency.
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