The Marvel of Employee-Centred CSR in Organizational Resiliency

Authors

  • Mei Peng Low Department of Economics, Universiti Tunku Abdul Rahman, 43000 Kajang, Selangor, Malaysia.

DOI:

https://doi.org/10.37134/jcit.vol13.2.1.2023

Keywords:

Employee-centred CSR, Organization resources, Organizational resiliency, Pandemic

Abstract

Business organizations are awakened and recognized the foundation of resilience during disruption could make a great difference in the organization. Grappling the challenge of the COVID-19 pandemic, this research paper studies organizational resiliency during the pandemic and explores the manifestation of employee-centred CSR on this matter. Quantitative research design was adopted to collect responses from the small medium-sized (SMEs)sector through the purposive sampling technique. The findings reveal that employee-centred CSR practice has a significant role in organizational resiliency. With this, we propose that SMEs could utilise this practice to assist their firms to walk through the current predicament. We would also urge relevant authorities to consider having employee-centred CSR as part of the recovery policy. In the meantime, we suggest studying digitalization strategy carefully, for it to be implemented together with employee-centred CSR for greater organizational resiliency.

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Published

2023-02-21

How to Cite

Low, M. P. (2023). The Marvel of Employee-Centred CSR in Organizational Resiliency. Journal of Contemporary Issues and Thought, 13(2), 1–8. https://doi.org/10.37134/jcit.vol13.2.1.2023