Keupayaan Daya Tampung Fizikal bagi Pusat Pelancongan Bandar di Johor Bahru
Physical Carrying Capacity for Tourism Spots in Johor Bahru
Keywords:urban tourism, domestic tourist, physical carrying capacity, Johor Bahru town
Tourism activities among local tourists mainly focused on travelling within the country, namely domestic tourism. Society who is mostly stressed with their daily mundane routine, choose to indulge in a short vacation trip by spending their time visiting main cities such as, Johor Bahru which has urban tourism products. This article is about domestic tourists who visit tourism spots in Johor Bahru city itself, namely Danga Bay, Stulang Laut and Plaza Angsana. When the domestic tourists are willing to make a trip to Johor Bahru to spend their weekends in the famous tourism spots, it raises the questions how far these tourism spots can accommodate the amount of domestic tourists for a certain period of time. The purpose of this article is to measure the physical carrying capacity for Plaza Angsana, Stulang Laut, and Danga Bay which is among the famous tourist center in Johor Bahru. The primer data was collected through questionnaires and observation method. 367 domestic tourists who made their way to the tourism spots in Danga Bay, Stulang Laut and Plaza Angsana during the weekends were chosen using the purposive sampling method. The result shows that all of these tourism spot has no problem to accommodate the existing tourists during the weekends. However, the tourism spots in this city are lacking in terms of place attribute values until it fails to attract tourists. Thus, effective marketing strategy needs to be implemented so that all these tourism spots in this city will be able to sustain even though they face stiff competition from other tourism spots in Johor Bahru.