Analisis Citra Usahawan Wanitadalam Novel-Novel Melayu

An Analysis of the EntrepreneurialWoman’s Image in Malay Novels

Abstract

In tandem with the rapid development of the country, the rise of efforts of women entrepreneurs are commendable. There are many who have succeeded to strive far ahead and master business fields used to be monopolized by men. With the inherent qualities of being extra careful and sensitive, the have succeeded to at par or even excelled as compared to men. This is something to be proud of. This study uses feminism and Islamic morals approaches to analyze women characters in Malay novels who are directly involved in building business empires.