The Perception of E-Commerce Employees on the Challenges of Utilising E-Commerce and Its Impact on Business Stability in Malaysia


  • Abdussallam Muslimat Tinuke Universiti Teknologi MARA, Malaysia



E-commerce, Business employees, Challenges, Business Stability, Malaysia


Electronic commerce which is commonly known as E-commerce refers to the purchasing and selling of goods and services, as well as the transmission of payments and data, over an electronic network, most commonly the Internet. As e-commerce has its booming and glorious side, the business owners who put their business on the various e-commerce platforms face some issues that cause a few setbacks for the business owner in their quest to attain good business stability. Therefore, the present study aims to identify the various issues that are faced by e-commerce business owners in Malaysia, that cause various setbacks in their businesses. A set of questionnaires was distributed to 70 e-commerce employees in Malaysia through a non-probability, convenient sampling method. Findings show that e-commerce has impacted the business sectors in Malaysia.


Download data is not yet available.


Apau, R. & Koranteng, F.N. (2019). Impact of Cybercrime and Trust on the Use of E-Commerce Technologies: An Application of the Theory of Planned Behaviour. International Journal of Cyber Criminology,3(2): 228–254. DOI: 10.5281/zenodo.3697886

Arshpreet, K. (2022). Top 10 eCommerce Challenges and Easy Ways to Overcome Solutions.

Bank Negara Malaysia, (2022). Financial Stability: The importance of Financial Stability in Business.,promoting%20economic%20growth%20and%20development

Brock, V.F., & Khan H.U. (2017). Are enterprises ready for big data analytics? A survey-based approach, Int. J. of Business Information Systems, 25 (2), 256–277.Bruno, M. (2018). E-Business and E-Commerce. HAL Id: halshs-01764594.

Business Research Methodology (2022). Retrieved from

Fang, Y., Qureshi, I., Sun, H., McCole, P., Ramsey, E., & Lim, K. H. (2014). Trust,

satisfaction, and online repurchase intention. Mis Quarterly, 38(2), 407-427.

Gantayat, M., & Giri, C.K. (2016). Security issues, challenges, and solutions for e-commerce applications over the web. International Journal of engineering and management research (IJEMR), 6(5), 81-85.

Gawali, S. (2021, May 2). Skewness and kurtosis: Shape of data: Skewness and kurtosis. Analytics Vidhya. Retrieved June 29, 2022, from

Ismail, N.A., & Masud. M. M. (2020). Prospects and Challenges in Improving E-Commerce Connectivity in Malaysia, in Chen, L. & F. Kimura (eds.), E-commerce

Connectivity in ASEAN. Jakarta, Indonesia: Economic Research Institute for ASEAN and

East Asia, 78-98.

Johanson G. A, & Brooks G.P. (2010). Initial Scale Development: Sample Size for Pilot Studies.

Educational and Psychological Measurement, 70(3), 394-400.


Khan, H. U., & Uwemi, S. (2018). What are e-commerce possible challenges in developing countries: a case study of Nigeria. International Journal of Business and Systems Research, 12. 454. 10.1504/IJBSR.2018.10013734

Marketing Signal Lab (Mar 7, 2022). Top 20 E-Commerce Site in Malaysia.

Pallant, J. (2013). SPSS Survival Manual. A step-by-step guide to data analysis using SPSS, 4th edition. Allen & Unwin,

Rezk, A., Barakat, S., & Saleh, H. (2017). The Impact of Cyber Crime on ECommerce. International Journal of Intelligent Computing and Information Sciences, 17(3), 85-96.

Sardjono, W., Selviyanti, E., Mukhlis, M. & Tohir, M. (2021). Global issues: utilization of e-commerce and increased use of mobile commerce applications as a result of the covid-

pandemics. Journal of Physics: Conference Series. 1832. 012024. 10.1088/1742- 6596/1832/1/012024.

Similarweb (2022), Top eCommerce & Shopping Websites in Malaysia Ranking Analysis for May 2022. Retrieved from

Steve, M. (2021). Determining the Financial Stability of a Small Business. Chron. Retrieved June 09, 2022, from

Turban, E., Outland, J., King, D. et al. (2018) Overview of Electronic Commerce. In: Turban, E., Outland, J., King, D. et al. (eds.) Electronic commerce 2018. A managerial and social networks perspective. Cham (Switzerland): Springer.



How to Cite

Tinuke, A. M. (2022). The Perception of E-Commerce Employees on the Challenges of Utilising E-Commerce and Its Impact on Business Stability in Malaysia . Management Research Journal, 11(2), 39–51.