A Visual Advertisement of Kelantan Statehood Event Poster by using Digital Illustration
DOI:
https://doi.org/10.37134/kupasseni.vol12.2.4.2024Keywords:
Digital Illustration, Visual Communication, Kelantan cultural heritage, Event PosterAbstract
Kelantan, a Malaysian state renowned for its rich cultural heritage, holds significant potential for cultural tourism through visual promotion. Despite its vibrant traditions, the representation of Kelantan’s heritage in visual media is limited, affecting its visibility and tourist engagement. This study aims to explore the effectiveness of digital illustrations in promoting Kelantan’s cultural heritage through event posters, focusing on visual communication elements such as visual, color, typography, technique and layout. A qualitative approach was adopted, with purposive sampling used to select the event posters from recent Kelantan cultural events. Each poster was analyzed using content and visual analysis methods to identify how digital illustrations emphasize key cultural symbols and themes. Findings indicate that certain visual elements, such as vibrant color schemes and cultural motifs, significantly enhance viewer engagement and convey cultural identity effectively. The study concludes that well-designed digital illustrations can play a vital role in enhancing cultural tourism by visually capturing the essence of Kelantan’s heritage. Recommendations include incorporating traditional symbols in modern design styles and applying culturally resonant color schemes to attract both local and international audiences, ultimately supporting tourism growth and cultural preservation.
Downloads
References
Abdul Aziz, M. N., Mohd Shuib, A. S., Abdul Rahaman, A., Abdullah, A. F., & Muhammad Fuad, I. N. F. (2022). Design Thinking Method: A Case Study of Tourism Logo Development for Perak Tengah District Council. International Journal of Academic Research in Business and Social Sciences, 12(9). https://doi.org/10.6007/ijarbss/v12-i9/14579
Eleyan, A. (2023). The Effect of Computer-Based Graphic Design on Illustration in Poster Design in the 20th Century. Journal of Art and Design, 3(1), 1–11. https://doi.org/10.31586/jad.2023.524
Guillén-Peñafiel, R., Hernández-Carretero, A. M., & Sánchez-Martín, J. M. (2022). Heritage Education as a Basis for Sustainable Development. The Case of Trujillo, Monfragüe National Park and Villuercas-Ibores-Jara Geopark (Extremadura, Spain). Land, 11(8). https://doi.org/10.3390/land11081183
Hasan, R., Mohamad, W. S. N. W., Hassan, K., Noordin, M. A. M. J., & Ramlee, N. (2023). A study on youth awareness towards cultural and heritage in Kelantan state. AIP Conference Proceedings, 2544. https://doi.org/10.1063/5.0116502
Hosni HUSSEIN, S. (2022). INTERNATIONAL JOURNAL OF ECO-CULTURAL TOURISM, HOSPITALITY PLANNING AND DEVELOPMENT The Design Dimension of the Advertisement as a Source to Stimulate Tourism in the Luxor Region. www.egyptfuture.org/ojs/
Li, Y., & Fu, K. (2023). Research on Minimalism in Interface Design Based on Gestalt Psychology. In Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022) (pp. 825–837). Atlantis Press SARL. https://doi.org/10.2991/978-2-494069-05-3_101
Mat, R., Nasir, N., Daimin, G., Mastura, &, & Jarit, M. (2022). Promoting Kelantan Cultural Heritage Through Digital Illustration. 1, 41. https://doi.org/10.37698/jac.v1i1.158
Maying, D., Rafee, Y. M., Affendi, M., Azizan, B., Hamdan, A. ’, Arshad, A., Zamhari, M., & Hassan, A. (2021). VISUAL EXPERIENTIAL IN DIGITAL DOCUMENTATION FOR RURAL TOURISM PROMOTION OF BA’KELALAN, SARAWAK.
Mustafa Sakib. (2024, March 7). Understanding Vector Graphics: A Comprehensive Overview. https://www.linkedin.com/pulse/understanding-vector-graphics-comprehensive-overview-mustafa-sakib-tq3pf
N S C Abdullah, & N H A Rahman. (2022). Tourist Satisfaction and Revisit Intention towards the Local Food Heritage in Kelantan. Asian Journal of Arts, Culture and Tourism. https://doi.org/10.55057/ajact.2022.4.3.2
Purnomo, S., Fakultas, A., Rupa, S., & Desain, D. (2021). ANALISIS TEKNIK CETAK TINGGI SEBAGAI MEDIA DUPLIKASI PADA POSTER KRITIK LINGKUNGAN (Vol. 4, Issue 2). https://dgi.or.id/dgi-archive/1945-poster-
Ramli, S., & Cob, S. A. C. (2021). Rhetorical manifestation through the language of visuals during Japanese occupation in Malaya. AIP Conference Proceedings, 2347. https://doi.org/10.1063/5.0053083
Roziani binti Mat Nashir@Mohd Nasir, & Ghazali Daimin. (2022). Digital Illustration as Visual Communication to Promote Kelantan Cultural Heritage. 7(2), 2550–214. https://doi.org/10.24191/idealogy.v7i2
Safitri, D., Nurul Nugraha, R., Akwila, T., & Nurmanto, V. C. (2024). The Role of Promotion in Increasing Tourist Visits to Telaga Saat Puncak Destination, Bogor, West Java. In West Science Social and Humanities Studies (Vol. 02, Issue 01).
Sarah Bedair Ibrahim Agag. (2021). The role of color in the design of an interactive tourism poster using a QR code. مجلة التراث والتصميم, 0(0), 0–0. https://doi.org/10.21608/jsos.2021.97485.1080
Sujana christy.S. (2023, December 19). Raster Graphics. https://www.linkedin.com/pulse/raster-graphics-sujana-christy-s-jewic
Sukri, S., J., N. A., Apandi, S. N., George, A. N. E., Sim, M., Nagalingam, M., & Rahni, M. A. (2021). Visitors perception on the facilities management: A preliminary survey at Handicraft Museum Kota Bharu, Kelantan. AIP Conference Proceedings, 2347. https://doi.org/10.1063/5.0052146
Surya Pratama, F., Mat Zain, F., Syauqy Ardy, M., & Dalela, R. (2023). KELANTAN THE LITTLE MECCA: ITS INFLUENCE ON THE ARCHIPELAGO’S 15 th-19 th CENTURY ISLAMIC CIVILISATION TO THE PRESENT DAY. Jurnal Lektur Keagamaan, 21(1), 125–156. https://doi.org/10.31291/jlka.v21.i1.1110
Tang, M., & Xu, H. (2023). Cultural Integration and Rural Tourism Development: A Scoping Literature Review. In Tourism and Hospitality (Vol. 4, Issue 1, pp. 75–90). Multidisciplinary Digital Publishing Institute (MDPI). https://doi.org/10.3390/tourhosp4010006
Utoyo, A. W., Aprilia, H. D., Kuntjoro-Jakti, R. A. D. R. I., & Kurniawan, A. (2021). Visual communication design: Poster as an important way to encourage social distance in Jakarta when the epidemic 19. IOP Conference Series: Earth and Environmental Science, 729(1). https://doi.org/10.1088/1755-1315/729/1/012140
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Roziani Mat Nashir @ Mohd Nasir, Mastura Mohd Jarit, Mat Redhuan Samsudin
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
