Murals as a Tourism Strategy: A Case Study of Teluk Intan, Perak

Abstract

The significance of murals in the realm of tourism cannot be overstated, as they possess remarkable artistic value and offer substantial potential. Murals, visual artworks showcased on walls or building surfaces, frequently capture the essence of a locale's culture, history, or identity. This research has been conducted with the objective of recognizing the potential of mural art in Teluk Intan, Perak, as a prominent icon in the realm of tourism art. Employing a qualitative research methodology, the study incorporates observation, interviews, and documentation as its primary investigative tools. This qualitative approach enables a more comprehensive understanding of the latent potential harbored within mural art, particularly within the mural compositions prevalent in Teluk Intan, Perak. The outcomes of this study underscore the multifaceted advantages of mural art, which extend to fostering economic prosperity, and societal advancement, and enhancing the global standing of the nation. Murals, by their very nature, hold the power to transform urban landscapes into vibrant canvases that narrate stories, celebrate heritage, and captivate the imagination of both tourists and locals alike.