Ethical impact: A perspective for understanding chinese animation creators

Authors

  • Sun Nan Department of Creative Multimedia, Faculty of Art, Sustainability & Creative Industry, Sultan Idris Education University, 35900 Tanjong Malim, Perak, Malaysia
  • Balamuralithara Balakrishnan Department of Creative Multimedia, Faculty of Art, Sustainability & Creative Industry, Sultan Idris Education University, 35900 Tanjong Malim, Perak, Malaysia

DOI:

https://doi.org/10.37134/kupasseni.vol13.1.4.2025

Keywords:

Ethics, Animation Industry, Chinese Animation Creators

Abstract

This paper investigates the ethical practices of Chinese animation creators, focusing on how their attitudes, intentions, and behaviors influence ethical standards in animation. The study addresses four research objectives: (1) to summarize the current state of ethical issues in the animation industry, (2) to analyze research on violence, gender stereotypes, and cultural sensitivity, and (3) to identify gaps in ethical research specific to Chinese animation creators. Findings reveal a lack of empirical research on ethical practices within the Chinese animation industry, with significant gaps in understanding creators’ perspectives on ethics. This research provides valuable insights for industry professionals, scholars, educators, students and policymaker by highlighting the importance of ethics in creative processes. By exploring ethics and Chinese animation creators, this study offers guidance for ethical decision-making, fostering a more socially responsible and ethically conscious animation industry. This paper emphasizes the need for further empirical studies to enhance ethical standards and practices among Chinese animation creators.

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Author Biography

Sun Nan, Department of Creative Multimedia, Faculty of Art, Sustainability & Creative Industry, Sultan Idris Education University, 35900 Tanjong Malim, Perak, Malaysia

Communication University of Shanxi, Yuci, Jinzhong, Shanxi, China

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Published

2025-01-13

How to Cite

Nan, S., & Balakrishnan, B. (2025). Ethical impact: A perspective for understanding chinese animation creators. KUPAS SENI: Jurnal Seni Dan Pendidikan Seni, 13(1), 30–41. https://doi.org/10.37134/kupasseni.vol13.1.4.2025