1.
Afifah H, Ulya W, Budi Wirawan N. Exploring Gen Z’s Preferences Toward Higher Education Institutions’ Promotional Strategies. IBEJ [Internet]. 2024 Oct. 1 [cited 2024 Dec. 14];17(2):127-40. Available from: https://ojs.upsi.edu.my/index.php/IBEJ/article/view/8816